About Pam
Experienced, trusted and highly qualified, Pam has spent decades helping dogs feel calm, safe and cared for through patient grooming and specialist handling.
“Building trust is always more important than rushing a groom.”
Pam Rowley
Founder, Best Friends Pets
Meet Pam Rowley
Pam has worked with dogs for most of her life, building a reputation across South Manchester for calm, patient grooming and specialist support for nervous or anxious dogs.
What began as a Saturday job at a local pet shop developed into a lifelong career dedicated to dog grooming, canine behaviour, training and animal care.
Over the years, Pam has worked with dogs of all breeds, temperaments and backgrounds — including nervous, elderly, rescue and sensitive dogs who may need extra reassurance and patience during grooming.
Her approach has always focused on the emotional wellbeing of the dog first, creating a calm environment where trust is built gradually and every dog is treated as an individual.
Experience & Qualifications
Pam combines decades of hands-on grooming experience with professional teaching, training and assessment roles within the industry.
- City & Guilds qualified groomer
- Over 30 years of professional grooming experience
- Specialist experience supporting nervous and anxious dogs
- Qualified dog trainer and canine behaviour specialist
- Grooming educator, tutor and mentor
- Internal verifier and assessor for animal care qualifications
- External examiner and qualification writer for City & Guilds
- Experience handling and grooming show dogs and competition dogs
- Founder of Best Friends Dog Training and Best Friends Pets Academy
“Building trust is always more important than rushing a groom.”
Pam Rowley
Founder, Best Friends Pets
A Philosophy of Calm Care
Pam believes grooming should never feel rushed, stressful or overwhelming for a dog.
Every dog is different, which is why appointments are tailored around each dog’s personality, confidence level and emotional needs. Time is taken to help dogs settle, relax and gradually build trust throughout the grooming process.
For nervous or anxious dogs, patience is often the most important part of the appointment. Calm handling, reassurance and positive experiences help many dogs become more comfortable and confident over time.
Whether your dog visits for grooming, teeth cleaning or specialist support, their wellbeing and comfort always come first.
Trusted By Owners Across South Manchester
Many owners have trusted Pam with their dogs for years.
Dogs visiting the salon include:
- Nervous and anxious dogs
- Rescue dogs
- Elderly dogs
- Sensitive dogs needing extra reassurance
- Dogs who have struggled at previous grooming salons
Many dogs who initially find grooming difficult gradually become calmer and more confident through regular, patient visits.
Educator & Industry Mentor
Alongside her grooming work, Pam is passionate about helping raise standards within the grooming industry.
Through Best Friends Pets Academy, she teaches and mentors future groomers using the same calm, compassionate philosophy that defines the salon itself.
Her teaching focuses not only on styling and technique, but also on canine behaviour, welfare, handling and building positive grooming experiences for every dog.
Pam continues her own professional development through ongoing training, seminars and industry education.
Calm Handling
Patient grooming focused on trust, reassurance and emotional wellbeing.
Specialist Experience
Decades of experience working with nervous, rescue and sensitive dogs.
Industry Educator
Training and mentoring the next generation of professional groomers.
Looking For Calm, Experienced Grooming Care?
Whether your dog needs regular grooming, gentle teeth cleaning or specialist nervous dog support, Pam and the team are always happy to discuss the best approach for your dog’s individual needs.
Discuss Your Dog’s Needs